Privacy Policy
Last updated: February 24, 2026
1. Introduction
EquityRich.ca (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.
2. Information We Collect
We collect information that you provide directly to us, including:
- Personal identification information (name, email address, phone number)
- Property information (address, value, ownership status)
- Financial information necessary for mortgage assessment
- Communication preferences and inquiry details
3. How We Use Your Information
We use the information we collect to:
- Process your mortgage application and provide our services
- Communicate with you about your inquiry and our services
- Assess your eligibility for mortgage products
- Comply with legal and regulatory requirements
- Improve our website and services
- Send you marketing communications (with your consent)
4. Information Sharing and Disclosure
We may share personal information with trusted third parties, including mortgage lenders, brokers, and service providers who assist us in providing our services and operating our business. We require these parties to protect your information and use it only for the purposes for which it was provided.
We do not sell personal information to third parties.
Mobile information, SMS opt-in data, and SMS consent are excluded from sharing for marketing or promotional purposes and will not be shared with third parties or affiliates for such purposes. Information may be shared with service providers or subcontractors only as necessary to support services such as customer service and business operations. Text messaging originator opt-in data and consent will not be shared with third parties for unrelated purposes.
5. SMS Messaging Terms
By providing your mobile phone number and voluntarily opting in to receive SMS communications from Equity Rich, operated by 1870069 Ontario Ltd., you consent to receive non-marketing informational text messages related to your inquiries, appointments, mortgage applications, application updates, and related customer service.
Message frequency may vary. Message and data rates may apply depending on your mobile carrier and plan.
You may opt out of SMS communications at any time by replying STOP. After opting out, you will no longer receive SMS messages unless you provide consent again.
For assistance, reply HELP or contact Equity Rich at info@equityrich.ca or +1-647-667-9957.
Consent to receive SMS messages is not a condition of purchasing any goods or services.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors in support services, such as customer service, is permitted. Text messaging originator opt-in data and consent will not be shared with third parties for unrelated marketing or promotional purposes.
6. SMS Communications and Mobile Information
If you provide your mobile phone number and voluntarily consent to receive SMS communications from Equity Rich, operated by 1870069 Ontario Ltd., we may send you non-marketing informational messages related to your inquiries, appointments, mortgage applications, application updates, and related customer service.
Message frequency may vary. Message and data rates may apply depending on your mobile carrier and plan.
You may opt out of receiving SMS messages at any time by replying STOP. For assistance, reply HELP or contact us at info@equityrich.ca or +1-647-667-9957.
Wireless carriers are not liable for delayed or undelivered messages.
You must be at least 18 years old to participate in the Equity Rich SMS messaging program.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors in support services, such as customer service, is permitted. Text messaging originator opt-in data and consent will not be shared with third parties for unrelated marketing or promotional purposes.
Consent to receive SMS messages is not a condition of purchasing any goods or services.
7. Your Rights and Choices
You have the right to:
- Access and receive a copy of your personal information
- Request correction of inaccurate or incomplete information
- Request deletion of your personal information (subject to legal requirements)
- Opt-out of marketing communications
- Withdraw consent for data processing (where applicable)
8. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our website, analyze usage patterns, and deliver personalized content. You can control cookie settings through your browser preferences.
9. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.
10. Children’s Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last updated” date. Your continued use of our services after any changes constitutes your acceptance of the updated policy.
12. Contact Us
If you have questions or concerns about this Privacy Policy, our data practices, or terms and conditions, please contact us at:
EquityRich.ca
18 Wynford Dr, Suite 307
Toronto, ON, M3C 3S2
Email: info@equityrich.ca
Phone: +1-647-667-9957